About ISG Live

A leading Sports Sponsorship and Marketing Agency based in London, ISG Live has built a solid reputation within the sports marketing industry. With a proven track record supporting strategic brand programmes, content creation alongside event activation campaigns, ISG pride themselves on being able to offer clients quality, opportunity and brand synergy.

At ISG Live we help brands make the most out of their spend in the live sports and sponsorship activations. We provide a crucial role in leveraging the power of sports and sponsorship to create meaningful connections between brands and consumers. Whether this be through Sport Sponsorship rights identification and acquisition, marketing and customer activation programmes or content creation and distribution.

Our focus on activation programmes ensures the brand gets maximum exposure and engagement from the audience. We create and execute strategies to activate the sponsorship through entertainment partnerships from guest management & hospitality, through bespoke broadcast and digital content, to tailored communications and engagement plans.

We ensure all of these align with the brands objectives to maximise the impact of sponsorship and campaigns.